We Design Volvo

Thoughts after Frankfurt

Three questions to Jonathan:

1) What was the reaction in Frankfurt?

The reaction in Frankfurt was excellent! A normal guy of the street, someone who likes cars (not a Volvo fanatic!) came up to me and said: “I hope you build this car because it is so beautiful”, which was very nice to hear. At the motor show designers from other car brands have also praised the Concept You design. They really like the simplicity. Concept You was really one of the major cars of the show!

2) What part of the design was discussed?

Definitely the front end. Specially how the hood goes around the top. This connects with the Volvo heritage and the PV 544. People ask: is this really Volvo? Absolutely! It’s nice to provoke. People love the front when they see it for real. It’s something 

3) Did people react differently compared to the Shanghai and Concept Universe?

The interior has taken more focus. And the fact that is a coupé – a more European flavour. Here in Europe it seems to be more exclusive. It goes away from the traditional three box sedan design approach, which gives it a more visual impact. Lines can be longer. There’s more fluidity and the car looks faster and more sporty.