50 year anniversary of Volvo P1800

In 1961 one of Volvo’s most legendary design classics was launched: the Volvo P1800/1800. It became very famous as a result of its role in the films about “The Saint” in which the hero Simon Templar (Roger Moore) drove the car. The car was designed by Pelle Petterson who worked at the Turin-based car designer Pietro Frua. Production during the first years was contracted to England where final assembly took place at Jensen Motors. Assembly was then transferred to Göteborg and Lundbyverken 1963. Body production too was transferred to Sweden and Olofströmsverken. During the years the car received several engine upgrades and alternatives.

Volvo 1800 ES (Wikipedia)

(Source: Wikipedia)

Finally in 1972 the Volvo 1800 ES was introduced – a coupé station wagon designed by Jan Wilsgaard based on the 1800. The 1800 ES had an all-glass tailgate – a design element that has been used in several later Volvo models, e.g. the Volvo 480 ES and the current Volvo C30. The design vision of the P1800/1800 series was that of a sports car – elements of this can be found in the Volvo Concept You, particularly the interior. This year Volvo is celebrating the 50th anniversary of the P1800/1800 – we think we have incorporated that same original creative approach to car design when creating the Volvo Concept You.

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50 year anniversary of Volvo P1800

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