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More Volvo Ocean Race Inspiration

We took some images when working with the interior design of the Volvo Ocean Race Edition. I think it is pretty clear what elements from the nautical cards and carbon sails of the Volvo Ocean Race ships that inspired me. See more in this post: Designing with Volvo Ocean Race in mind.

/Anders

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Meet Lennart – The Expert on Volvo Models

Lennart by the shelf

Meet Lennart, the go-to-guy when it comes to licensing a Volvo car. If somewhere in the world, a Volvo is to be produced as a replica model, a toy or included in a computer game like Gran Turismo 5, Lennart makes sure the producer gets everything right and send e.g. CAD-drawings, physical measures or photographs around the world. For example, a factory in China might never have seen a Volvo so it’s of utmost importance that they get full support from Lennart. One of the tv-games that Volvo is a part of has sold 25 million copies, that’s a lot of Volvos and you certainly wouldn’t want there to be any kind of errors on them! 

Volvo Model & Lennart

Everyday he’s on the phone, in meetings or emailing with producers all over the world to guide them and ensure that Volvo looks the way it’s supposed to, it’s all about brand awareness. -“If someone in the world wants to produce a Volvo, I will support them. It takes on average three times to get it right for a producer. I mean I will get their prototype three times before I can approve it.”

Volvo Amazon Police

Lennart has worked at Volvo since 1974 when he got a job putting bumpers on the Volvo 240. He worked his way to the model workshop, a section still close to Lennarts’ heart. When talking about model cars, Lennart is quite the expert. The model is supposed to mirror the feeling of the actual car on the street. This means, you cannot make an exact copy, you have to adjust colors, sizes and angles to give the impression of what it looks like in real size. 

Volvo Model Car

"-A fun project was the XC90 models of the European Athletics Championships in Gothenburg. The cars transported the javelin and discus back to the throwers.” länk: 

Volvo Yellow 850 Detailed Model

Besides cars, Lennart is an extremely devoted fan of radio control model airplanes. He owns 18 planes, ranging from 32grams to 8kg, the biggest one have a petrol engine of 62cc! Lennarts favorite Volvo is the 780, and the 850 is a dream car. Though he does confess, when passing an Aston Martin DB9 Volante on the street, he can’t help but turn around.

Notice the hood of the PV544 which has inspired the design of the Volvo Concept You. 
tylerhudg:

#car #Volvo #classic #oldcar #blackandwhite (Taken with instagram)

Notice the hood of the PV544 which has inspired the design of the Volvo Concept You. 

tylerhudg:

#car #Volvo #classic #oldcar #blackandwhite (Taken with instagram)