Meet Lennart, the go-to-guy when it comes to licensing a Volvo car. If somewhere in the world, a Volvo is to be produced as a replica model, a toy or included in a computer game like Gran Turismo 5, Lennart makes sure the producer gets everything right and send e.g. CAD-drawings, physical measures or photographs around the world. For example, a factory in China might never have seen a Volvo so it’s of utmost importance that they get full support from Lennart. One of the tv-games that Volvo is a part of has sold 25 million copies, that’s a lot of Volvos and you certainly wouldn’t want there to be any kind of errors on them!
Everyday he’s on the phone, in meetings or emailing with producers all over the world to guide them and ensure that Volvo looks the way it’s supposed to, it’s all about brand awareness. -“If someone in the world wants to produce a Volvo, I will support them. It takes on average three times to get it right for a producer. I mean I will get their prototype three times before I can approve it.”
Lennart has worked at Volvo since 1974 when he got a job putting bumpers on the Volvo 240. He worked his way to the model workshop, a section still close to Lennarts’ heart. When talking about model cars, Lennart is quite the expert. The model is supposed to mirror the feeling of the actual car on the street. This means, you cannot make an exact copy, you have to adjust colors, sizes and angles to give the impression of what it looks like in real size.
“-A fun project was the XC90 models of the European Athletics Championships in Gothenburg. The cars transported the javelin and discus back to the throwers.” länk:
Besides cars, Lennart is an extremely devoted fan of radio control model airplanes. He owns 18 planes, ranging from 32grams to 8kg, the biggest one have a petrol engine of 62cc! Lennarts favorite Volvo is the 780, and the 850 is a dream car. Though he does confess, when passing an Aston Martin DB9 Volante on the street, he can’t help but turn around.
This is a video about the desire to create something new. We discuss inspirations, dreams and the worst parts of being a designer.
To work with a project like this is of course a dream for a car designer. To be part of the evolution of a concept car is a very unique process that challenges you to always push the limits of car design.
In the video you can see my colleague Conny describing the creative process behind his design - “Your mind kind of goes blank, you know, like when you are in flow, like when you’re driving really fast or dancing really well, you don’t think about anything. You just do it”.
Obviously all designers have their own sources of inspiration and their own way of describing the creative process. As my other colleague Jonathan put it - “It’s like creating a sculpture…but with wheels”! I often get my inspiration from nature, exciting landscapes and sometimes from animals. It is also very inspiring to be in an environment like this, surrounded by inventive people and great car design. /Andreas
The exquisite and diverse craftsmanship required to create the Volvo Concept You has been discussed previously. In this video we focus on our cooperation partner Kasthall – renowned Swedish makers of exclusive and handtufted rugs. The designers at Kasthall talk about their thoughts when designing the rug for the Volvo Concept You. This attention to detail is needed when creating the luxurious Volvo Concept You.
The famous Danish design house Georg Jensen’s jewellery, kitchenware and watches are the epitome of Scandinavian design with a minimalist and timeless ethos. It only seems natural for Volvo to cooperate with this icon of Scandinavian style when designing the Concept You.
The design of the wheels, the grille, the innovative headlamps and elements of the steering wheel (see the sketch above) have been inspired by the works of Georg Jensen. Their design represent uncluttered, organic surfaces and superb craftsmanship that radiate timeless luxury.
In 1961 one of Volvo’s most legendary design classics was launched: the Volvo P1800/1800. It became very famous as a result of its role in the films about “The Saint” in which the hero Simon Templar (Roger Moore) drove the car. The car was designed by Pelle Petterson who worked at the Turin-based car designer Pietro Frua. Production during the first years was contracted to England where final assembly took place at Jensen Motors. Assembly was then transferred to Göteborg and Lundbyverken 1963. Body production too was transferred to Sweden and Olofströmsverken. During the years the car received several engine upgrades and alternatives.
Finally in 1972 the Volvo 1800 ES was introduced – a coupé station wagon designed by Jan Wilsgaard based on the 1800. The 1800 ES had an all-glass tailgate – a design element that has been used in several later Volvo models, e.g. the Volvo 480 ES and the current Volvo C30. The design vision of the P1800/1800 series was that of a sports car – elements of this can be found in the Volvo Concept You, particularly the interior. This year Volvo is celebrating the 50th anniversary of the P1800/1800 – we think we have incorporated that same original creative approach to car design when creating the Volvo Concept You.
Here is something that every car design enthusiast appreciates: sketches! You can see all the themes that we’ve discussed in previous posts: Scandinavian design, the PV544 hood, the Amazon inspired front, the touchscreen/centre console, and finally the interior and its separated front and rear zones.
One important source of inspiration for the design of the Volvo Concept You was the following: how do we design a luxury car with Scandinavian design? How do we make an exclusive and luxurious Volvo? Since most car designs today seem to be quite similar and based on complicated designs, we decided to look into our history and then go forward with a simple and minimalistic Scandinavian design.
Volvo’s design history have contributed to a number of design cues that are most visible in the front – we have incorporated the PV44 hood, the lower air intakes are inspired by the Amazon and finally the characteristic grill is shared with many other Volvo models. This Scandinavian heritage results in a design that is based on simple and solid surfaces, partially inspired by Georg Jensen’s famous jewelry design. /Jonathan
Three questions to Jonathan:
1) What was the reaction in Frankfurt?
The reaction in Frankfurt was excellent! A normal guy of the street, someone who likes cars (not a Volvo fanatic!) came up to me and said: “I hope you build this car because it is so beautiful”, which was very nice to hear. At the motor show designers from other car brands have also praised the Concept You design. They really like the simplicity. Concept You was really one of the major cars of the show!
2) What part of the design was discussed?
Definitely the front end. Specially how the hood goes around the top. This connects with the Volvo heritage and the PV 544. People ask: is this really Volvo? Absolutely! It’s nice to provoke. People love the front when they see it for real. It’s something
3) Did people react differently compared to the Shanghai and Concept Universe?
The interior has taken more focus. And the fact that is a coupé – a more European flavour. Here in Europe it seems to be more exclusive. It goes away from the traditional three box sedan design approach, which gives it a more visual impact. Lines can be longer. There’s more fluidity and the car looks faster and more sporty.
The Volvo Concept You has a unique sound system developed in cooperation with Alpine. Part of the sound system is the FreshAir subwoofer which uses air outside of the car. This technology makes the subwoofer significantly lighter. In this video we explain how this sound technology from Alpine works.