W e D e s i g n V o l v o

More Volvo Ocean Race Inspiration

We took some images when working with the interior design of the Volvo Ocean Race Edition. I think it is pretty clear what elements from the nautical cards and carbon sails of the Volvo Ocean Race ships that inspired me. See more in this post: Designing with Volvo Ocean Race in mind.


Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Inspiration  Volvo Ocean Race Edition

Meet Lennart – The Expert on Volvo Models

Lennart by the shelf

Meet Lennart, the go-to-guy when it comes to licensing a Volvo car. If somewhere in the world, a Volvo is to be produced as a replica model, a toy or included in a computer game like Gran Turismo 5, Lennart makes sure the producer gets everything right and send e.g. CAD-drawings, physical measures or photographs around the world. For example, a factory in China might never have seen a Volvo so it’s of utmost importance that they get full support from Lennart. One of the tv-games that Volvo is a part of has sold 25 million copies, that’s a lot of Volvos and you certainly wouldn’t want there to be any kind of errors on them! 

Volvo Model & Lennart

Everyday he’s on the phone, in meetings or emailing with producers all over the world to guide them and ensure that Volvo looks the way it’s supposed to, it’s all about brand awareness. -“If someone in the world wants to produce a Volvo, I will support them. It takes on average three times to get it right for a producer. I mean I will get their prototype three times before I can approve it.”

Volvo Amazon Police

Lennart has worked at Volvo since 1974 when he got a job putting bumpers on the Volvo 240. He worked his way to the model workshop, a section still close to Lennarts’ heart. When talking about model cars, Lennart is quite the expert. The model is supposed to mirror the feeling of the actual car on the street. This means, you cannot make an exact copy, you have to adjust colors, sizes and angles to give the impression of what it looks like in real size. 

Volvo Model Car

"-A fun project was the XC90 models of the European Athletics Championships in Gothenburg. The cars transported the javelin and discus back to the throwers.” länk: 

Volvo Yellow 850 Detailed Model

Besides cars, Lennart is an extremely devoted fan of radio control model airplanes. He owns 18 planes, ranging from 32grams to 8kg, the biggest one have a petrol engine of 62cc! Lennarts favorite Volvo is the 780, and the 850 is a dream car. Though he does confess, when passing an Aston Martin DB9 Volante on the street, he can’t help but turn around.

Designer Portrait – 1. Lars Falk

Name: Lars Falk
Vice President, Product Design China
Shanghai. Volvo R&D centre is located in Jiading and we live in HongQiaoLars Falk windsurfing and with his familyI spend my free time with my family and when I find time on windsurfing

Why did you become a designer?
I was hung up on drawing objects when I was younger. Gadgets, vehicles, cars and motorbikes. I understood early on that I wanted to be the one who designs them. 

How did you become a designer?
After high school I got an internship at a Swedish product design firm where I learnt the importance of the customer, ergonomics, user friendliness and what we in Sweden call “humanistic/social design” which is based on people´s needs (not technology for its own sake). This served as an eye opener for me, realizing that good design can make life better for people. After that I applied to design schools and began my education in Umeå, Sweden. I changed school to Detroit and was suddenly naturally closer to designing cars. I graduated in Gothenburg and got my first job with Saab. I can identify myself with Volvo Cars since we are a less superficial car company than the competition, but still very cool.

What’s the focus right now?
Together with a great and small, but efficient, Chinese design team we are working hard to establish a Volvo Design studio in China. Me and my Director of Design Operations Anders Fogde are the only ISE´s/expats in design. The rest of the team are Chinese. They are the best! Our days are mostly focused on the start-up process. From networking and employing local designers to purchasing software as well as clay modeling equipment. This is a new dimension of design for me – setting up the underlying infrastructure to be able to produce results. 

How does a regular day look for you?
The team sit down and start with a Swedish coffee (We try to convince each other to change habits, the local employees want us to switch to tea and hot water…) while planning the activities of the day as well as the week. I usually work 8.30am-6.30pm. We talk about design, China and new exciting business propositions for Volvo all the time. We develop and present lots of ideas on cars that are right for China while keeping a worldwide focus. I am lucky. This must be what Detroit was like in The 50s and it is happening right here and right now.

Which are the most inspiring projects you have taken part in and why?
The S60 concept car (2008) interior was a super fun privilege to be a part of. It really was the star of the 2009 Detroit motor show. I also enjoyed helping Andreas Nilsson, working closely with him on Volvo’s new design vision!

How do you spend your free time?
Family. And windsurfing when I get a chance. It is harder for me to find spots and wind in China. I will however go surfing in Vietnam soon, and now Australia is “within reach” (only 10-11 hours he he).

What in the local culture has inspired you?
I find inspiration everywhere in China. But I am really inspired by the warm, open and friendly atmosphere. China has been widely known for “copying” Western design; however now I start to see a growing/emerging self-confidence among young Chinese fashion, graphic and product design. A paradigm shift is coming – you’d better believe it!

Lars Falk windsurfing
 I would love to find some windsurfing spots in China. This is from Sweden.

Portraying our Designers

Hi there!

Did you ever wonder who’s working with all the different design aspects on Volvo Cars? We will have our designers tell you a bit about themselves, in no special rank or order. Since we’re in the progress of establishing our Shanghai office, Lars Falk, VP Product Design, China - is first out. The post will be out soon!