China emerge as design trend setters
Chinese Design has been looked upon as “copy-cats” with a design audience acting rather as followers than leaders. However, with regards to fashion brands like e.g. “SHANGHAI TANG” we believe this is changing. Will young, modern Chinese fashion even spearhead China to actually becoming an influential trend setting marketplace?
Shanghai Tang is an international clothing chain company, founded in 1994 by Hong Kong businessman David Tang Wing Cheung (now controlled by Richemont). David Tang claims that Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion. The fundamental design concept is inspired by traditional Han Chinese clothing combined with the modernity and dynamism of the 21st century. The brand is noted for its use of very bright colors.